Growing up are the perennial toddler tamer, lunchbox staple, goldfish crackers.
To attract senior snackers, the fish-shaped, baked cheddar crackers will now be known as Chilean Sea Bass crackers beginning of this week.
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On social media Wednesday, Campbell’s Company revealed the clever name change to the Pepperidge Farm snack brand; yet, consumers will still enjoy the same formula and look of the smiling orange snack.
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Although the website suggests to check back Friday morning for a fresh batch, Chilean Sea Bass crackers are only being sold for a limited time (only one week!). You can only buy them online and, as of Thursday morning, they are sold out. This is not exactly a loaves-and-fishes scenario.
Amid a drop in eating following the epidemic, Goldfish’s temporary new name is the latest ploy from its tackle-box meant to draw new snackers. It recently included hot Goldfish Frank’s RedHot Crackers and Goldfish Old Bay Seasoned Crackers to appeal to grown-ups as well.
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“We know the love for Goldfish spans all ages,” vice-president Danielle Brown of Goldfish said in a statement. “Chilean Sea Bass is a humorous nod to grownups that the famous fish-shaped snack is for grown-up tastes too.”
While stocks at Chilean Sea Bass Crackers.com last, crackers enthusiasts may get two bags of Chilean Sea Bass for US$7.38. Through October 30 the corporation hinted at “new drops of inventory.”
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